When
Analysis
Is
Done
|
v
|
< - - - - - -
- - - - - -
Website Analytic Perspective
- - - - - -
- - - - - - >
|
| Client Side Analysis
What users could
potentially see,
if they look now.
| Web Wide Analysis
What ANYone can
actually see.
| Server Side Analysis
What users have
actually seen,
in the past.
|
Past
History
|
| External Metrics
• Google PageRank
• Alexa Metrics (reach, rank, views)
• Gross Traffic Analysis
• Inbound Link Count
| Server Logfile Analysis
• Where users actually went on the website.
|
Present
Real-Time
|
Size & Performance
• eValid monitored playback timings
measure delivered performance.
•
eValid site analysis collects
across-the-site size/performance data.
•
Calculation of Apdex index from eValid scan data.
|
|
Active User Tracking
• Track how individual users
navigate the website
(modulo an IP address,
via JavaScript instrumentation).
|
Future
Projections
|
Structure, Potential Usage
• eValid complete analysis of website link structure
and performance properties.
• 3D-SiteMap display structure surrounding selected page.
|
Predictive Changes
• Search Engine Optimization (SEO) to enhance traffic.
• Eye-tracking to understand how pages are viewed.
• META-Keyword and META-Description adjustments.
• Usability lab experiments to guide site upgrades.
|
Server Technology
• Possible server technology,
architecture changes to improve performance.
|
Multi-Site
Comparison
|
Website to Website Analysis
•
Horizontal (single-industry) comparative analysis
for performance, usability, technical structure.
•
Public "contests" (e.g. BCW 2006).
•
Competitive advantage analysis.
|
|
