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Summary
This page describes some human factors that apply to websites and
discusses how these factors can be measured or correlated with
empirical/objective website metrics.
Reputation
How familiar are you with this website?
Does it have a reputation for quality/integrity?
Are they known for good service and support? Good prices?
>> This area is 100% non-objective.
Responsiveness
Was the website quick? Was the waiting time short?
Were the interactions with my needs quick?
Did pages load quickly?
Were there unseemly delays?
>> Average page response time normalized to some standard download speed like 20KB/sec.
Ease of Search
Could you find what you wanted easily?
How does it compare with other search facilities, e.g. Google?
>> This will be measured by the time a search takes and where on the results pages the correct answer shows up. eValid can do this by replaying the search and then doing a scan for the location of the correct results, but this is tedious and the search may vary with the particular site.
Information Quality
Was there a lot of relevant information, presented in an easy
to understand format?
>> Very difficult to measure this objectively.
Creditility
Was the information accurate, timely, effective, legimate.
>> Very difficult to measure this objectively.
Integrity
Does the website imply integrity of the company?
What about privacy policy.
>> Seek and confirm metion of privacy using eValid string scan.
Usability
How well was the site organized?
Were there inconsistencies?
>> Analysis of the 3D-SiteMap for common kinds of structural and dependence patterns.
Vividness
How does the website appear?
Is the communcation vivid, personal, concrete, easy to imagine,
easy to relate to, easy to picture.
>> Ratio of text to images by number of objects from DOM. Ratio of text to images by land area (bytes consumed). Variance of number of images/page and bytes/page compared with entire site.
Social Presence
Sociable, sensitve, warm, personal.
>> Very difficult to measure this objectively.
Trust-Competence
Would you trust the information on this site?
>> Very difficult to measure this objectively.
Relevance
The information needs to relevant to the task, meaningful, appropriate,
highely targeted and accurate.
>> Very difficult to measure this objectively.
Satisfaction
Was using the site a satisfying experience?
Does it have admirable qualities? Was it above average in quality,
or would it receive a high rating?
>> We would need to monitor activities somehow.
Attitude Toward Searching
Is the searching function well done?
>> Very difficult to measure this objectively.
Relevance
How relevant is the data retrieved?
>> Very difficult to measure this objectively.
